Privacy Policy

Last Updated: April 14, 2025

VegTech Systems (“we,” “us,” or “our”), a representative of Gruppo Fabbri in the United States, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, vegtechsystems.com (“Website”), interact with our advertisements, or submit inquiries about our tray sealers, overwrapping machines, or other packaging solutions. By using our Website, you agree to the terms of this Privacy Policy.

1. Information We CollectWe collect the following types of information:

a. Personal Information

• Contact Details: Name, email address, phone number, company name, and job title when you fill out forms (e.g., quote requests, demo bookings, or contact inquiries).
• Business Information: Industry type (e.g., supermarket, food processing) or product interest (e.g., tray sealers, overwrappers) provided via forms or surveys.
• Communications: Details from emails, phone calls, or other interactions with our team.

b. Non-Personal Information

• Website Usage Data: IP address, browser type, device information, pages visited, and time spent on the Website, collected via cookies and analytics tools.
• Advertising Data: Interactions with our Google Ads (e.g., clicks, form opens) and tracking pixels.

c. First-Party Data

• Customer Lists: Email addresses or phone numbers from trade shows, past inquiries, or CRM systems, uploaded for targeted advertising (e.g., Customer Match).

2. How We Collect InformationWe collect information through:

• Website Forms: Quote requests, demo bookings, or contact forms.
• Cookies and Tracking: Google Analytics, Google Ads pixels, and similar technologies (see Section 6 for cookie details).
• Advertising Platforms: Lead forms in Google Ads campaigns.
• Direct Interactions: Emails, calls, or in-person events (e.g., trade shows like IPPE).
• Third-Party Tools: CRM integrations (e.g., Salesforce, HubSpot) for lead management.

3. How We Use Your InformationWe use your information to:

• Respond to Inquiries: Process quote requests, schedule demos, or answer questions about tray sealers and overwrappers.
• Market Our Services: Send promotional emails, newsletters, or targeted ads about packaging solutions (with your consent where required).
• Improve Our Website: Analyze usage data to enhance user experience and content.
• Personalize Advertising: Deliver relevant ads via Google Ads (e.g., remarketing to Website visitors).
• Manage Relationships: Store contact details in our CRM for follow-ups and customer support.
• Comply with Laws: Meet legal obligations (e.g., record-keeping, data protection).

4. How We Share Your InformationWe may share your information with:

• Service Providers: Third-party tools for analytics (e.g., Google Analytics), advertising (e.g., Google Ads), or CRM (e.g., Salesforce), bound by confidentiality agreements.
• Gruppo Fabbri: Our parent company for global coordination of sales and support.
• Legal Authorities: If required by law (e.g., subpoenas, regulatory requests).
• Business Transfers: In case of a merger, acquisition, or sale of assets (with notice to you).

We do not sell your personal information to third parties.

5. Your Choices and RightsYou have the following rights (subject to applicable laws):

• Access: Request a copy of your personal information.
• Correct: Update inaccurate data.
• Delete: Ask us to remove your information (e.g., from CRM lists).
• Opt-Out: Unsubscribe from marketing emails via the “Unsubscribe” link or contact us.
• Do Not Track: We honor Do Not Track signals for analytics cookies where possible.

To exercise these rights, contact us at [insert email, e.g., sales@vegtechsystems.com].

6. Cookies and Tracking TechnologiesWe use cookies and similar technologies to:

• Functionality: Enable Website features (e.g., form submissions).
• Analytics: Track visits and behavior (e.g., Google Analytics).
• Advertising: Deliver targeted ads (e.g., Google Ads remarketing).

Manage Cookies:

• Adjust settings in your browser to block cookies (note: this may affect Website functionality).
• Opt out of personalized ads via Google’s Ads Settings (adssettings.google.com).

7. Data SecurityWe implement reasonable measures to protect your information, including:

• Encryption for form submissions (e.g., SSL/TLS).
• Access controls for CRM and customer data.
• Regular security reviews of third-party tools.

However, no system is 100% secure, and we cannot guarantee absolute protection.

8. Data RetentionWe retain:

• Personal Information: For as long as needed to fulfill your request (e.g., quote follow-ups) or meet legal requirements (e.g., 7 years for tax records).
• Usage Data: Up to 26 months for analytics, then anonymized.
• Lead Form Data: 30 days in Google Ads, then transferred to our CRM or deleted.

9. International Data TransfersAs a U.S.-based company representing Gruppo Fabbri (Italy), we may transfer data to Europe or other regions for processing. We ensure compliance with data protection laws (e.g., GDPR for EU residents) through standard contractual clauses.

10. Third-Party LinksOur Website may link to external sites (e.g., gruppofabbri.com). We are not responsible for their privacy practices. Review their policies before sharing information.

11. Children’s PrivacyOur Website and services are not intended for individuals under 18. We do not knowingly collect data from minors.

12. Changes to This Privacy PolicyWe may update this policy to reflect legal or operational changes. The updated version will be posted on this page with a revised “Last Updated” date. Check back periodically for changes.

13. Contact UsFor questions, requests, or concerns about your privacy, contact:VegTech Systems
Email: [insert email, e.g., sales@vegtechsystems.com]

End of Privacy PolicyImplementation Notes

• Publish: Add this policy to a dedicated page (e.g., vegtechsystems.com/privacy-policy) and link it in your website footer and lead forms.
• Lead Forms: Include a checkbox in Google Ads lead forms (e.g., “I agree to the Privacy Policy”) linking to this page.
• Compliance: If targeting California residents, add a CCPA-specific section (e.g., “Do Not Sell My Info” link). For EU visitors, include GDPR consent details.
• Customization: Replace placeholders (e.g., email, phone) with your actual contact info. If you have a physical address, include it for transparency.
• Legal Review: Have a lawyer verify this policy, especially if you process data from EU clients or handle sensitive B2B contracts.